Reanibram branding project

Summary

This project was for a client who is active as a healthcare provider but also provides resuscitation courses. In addition, the client also offers First Aid (BHV) training. Since the client provides resuscitation courses and his name is Bram, his company is called 'Reanibram.' Bram wanted to refresh his logo and brand identity. The goal was to design a logo that is both modern and has an original look, so it can stay relevant over time.

Moodboard

A company that provides CPR training is best suited to choose colors that convey confidence, professionalism, and calmness. This mood board is a combination of colors that exude a tranquil and trustworthy atmosphere. The colors are subtle, balanced, and timeless, evoking a sense of stability and reliability.

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Concepts

When thinking about resuscitation, the image of a heart comes to mind, and that's why a heart is present in every sketch. The caduceus, the symbol of medicine, is also integrated due to the customer's interest. A combination of the heart and the caduceus is sought, with the heart transitioning into a snake connected by a vertical staff.

Another sketch combines half a heart with the letter 'r,' creating a dynamic effect. The final sketch shows a combination of a book shape and a heart shape that harmoniously blend, with the book's spine and the heart overlapping. The simple design of the logo ensures recognizability.

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Logo

After consultation, it has been decided to proceed with the concept featuring the heart and the caduceus, as it aligns the most with the client's wishes and interests. It is clear and provides a glimpse of what Reanibram can offer to its customers, including training, healthcare services, and the sale of AED batteries.